Modular smartphone excitement
Following LG’s announcements at MWC16 last week, the modular smartphone and enhancing existing smartphone functionality have become hot topics! Smartcases provide a first step to modularity.
It’s clear today’s smartphones are not providing everything consumers want in one closed product. Whether, it’s LG’s modular smartphone or supplementary battery cases like Apple and Samsung now offer, consumers want and need more. An interesting recent article on the modular smartphone is by Anick Jesdanun for AP news. http://bit.ly/build-your-own-smartphone.
What are consumers ready for and what do they need?
So, the question is–are people ready and willing to break up their smartphones to improve them or do they just want enhanced functions in the easiest way?
At i-BLADES we don’t believe consumers are ready to piece together their own product yet! So, we have developed the World’s first Smartcase. It offers people the opportunity to expand the capabilities of their smartphones easily and intuitively. Our technology will enable us to eventually create a modular smartphone.
Perhaps the very techy consumers would take the time to build up their smartphone from various blocks. However, we see this as a journey that consumers and device makers need to take together. To achieve this modular solutions must start with meeting the practical and real needs people have. These include increased battery life, more memory, fewer cables and less electronic devices, etc. We have a solution to add these simply to your smartphone.
Modularity must fit in with people’s lives
The answer to the limitations of smartphones is to give people what they need AND what fits with what they are doing now. Right now 70-80% of smartphone users buy phone cases. 100% of people do not buy modular smartphones. Phone cases are limited in what they offer today’s consumers. The i-BLADES Smartcase is a next generation phone case. It not only protects your phone, but also has built-in smart technology that lets you add capabilities as and when you need them. It is the exciting bridge to a modular future. Innovating now in phone case technology is the key, rather than waiting disappointedly for that innovation to come through smartphones. To do this it’s important to deliver an intuitive experience, easy to use with great looking modern design. Which we have incorporated into the development of our Smartcase.
i-BLADES Smartcase supercharges your smartphone
Smartphones are expected to be robust, they have to be since it’s a fact that they are dropped. Google’s modular project Ara understood this only too well after much fanfare when it delayed its launch http://www.theverge.com/2015/8/19/9179413/google-explains-project-ara-delay. Modular smartphones are an exciting product for the future and one that we will also be offering. But right now it’s a solution that does not fit consumer’s needs and desires. If I want a new sensor capability, increased battery life, memory or any other function, I want to be able to add that to my smartphone. I want to be able to snap it on then snap it off. I do not want to have to take it apart and re-build it to create that experience.
The all new i-BLADES Smartcase with its smartblades can offer the nest step to a modular future and supercharge your smartphone. www.i-blades.com.
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