Latest Mobile News: Battery Cases do not Solve Battery Life Problems
The latest smartphone news is not that battery life is a problem, it’s that today’s battery cases are not solving the problem.
If you have a Samsung Galaxy S6, iPhone 6, or other phone model, its old news that battery life is a problem. Samsung and Apple have even admitted it by bringing out their own battery cases for the Galaxy S7 and iPhone 6. There are a long line of battery cases from Mophie, Incipio, Energizer to Otterbox that have tried to address this problem. But all fall far short in solving the problem.
No one buys a slim expensive smartphone just to have a permanent battery pack attached! The uproar surrounding Apple’s battery case is a good example of how far away all these battery cases are in providing a desirable solution. But smart technology combined with case design can now offer consumers a real solution to problems of battery life.
Beautiful Phones, Limited Battery Life
The battery life problem is not a permanent issue, it’s a temporary one. Get enough power then carry on – even better if you can do this without stopping what you are doing. Samsung’s old ad summed up the problem of the “Wall hugger” – you gotta be near a power point in those times of need, and oh what I wouldn’t give for a removable battery.
To solve the real problem one needs to understand that sleek, slimline design is one of the biggest consideration of today’s smartphone buyers. Consumers want the slimmest phones with the most features. So, smartphone’s have slimmed down dramatically over the last few years. Can you believe the original iPhone was 68% thicker than the iphone 6 ? Gizmag does a great comparison of the original iPhone to the iPhone 6.
But the price of looking good means battery life has failed to keep up with user behaviour.
The Problem with Battery Cases
Battery cases offer a very basic solution to this complex problem. But they only approach it from one direction – more battery. For Mophie, Incipio, and Energiser the current solution is to attach an extra battery to a phone case, allowing you to extend your Samsung S6 battery life or letting your iPhone 6 last a day.
But these solutions are far off the mark for consumers of high-end flagship smartphones. Case (no pun intended) in point–the recent backlash against Apple’s new battery case.
Review from The Verge: Apple’s new $99 iPhone battery case doesn’t measure up
Review from Arstechnica: Apple’s lumpy new iPhone battery case: Mini-review
Review from Know Your Mobile: Apple Smart Battery Case Review: Ugly But Useful In Equal Parts
People expected Apple to solve the whole problem – not just give them extra battery life.
Battery cases do not solve three major problems:
1) Most consumers care how their phones look. Battery cases ignore this basic consumer need by including the battery as a permanent feature of the case. This dramatically changes the shape of anyone’s phone.
2) Battery life is a temporary issue. People only need power when they run out. Battery cases do not offer this; they are designed such that most users keep them permanently on.
3) More functionality may be needed in the future. Today consumers recognise they need more battery life. But tomorrow they may want to add more functionality – e.g. memory, IOT solutions. With a battery case you only get….well, more battery life.
In essence, having a battery case is much like carrying around a permanent battery pack. Which is crazy when you think about it since the first purchase consideration for most consumers is “how can I buy something that looks cool.”
Battery Cases Are Just Permanent Power Packs
Battery cases are no more than just permanent battery power packs. Think about it. It may be inconvenient to carry a portable power pack charger around with you because of cables and their size. So you buy a battery case. But you have just moved the problem to your phone shape. A battery case when it runs out of charge just sits on your phone.
Phone Cases Need to get Smart
Battery cases are a very basic hammer to a subtle problem that goes beyond battery life. You might want more power for your smartphone now. But in a minute you will not. You do not want to stop doing what you are doing – making a call, taking photos, checking your map. But you also want your phone to look great.
If we look at the problem in more depth, its not just battery life that people will want to improve. Its other parts of the smartphone experience or performance too. It could be memory, for example, for those who take a lot of pictures or video. It could be sound quality for others. It might even be that I need mobile solutions around wellness, health and security that require additional sensors (that my smartphone does not have). The reality is as smartphones become even more central to our lives we will demand even more of them. But latest news – they will not get much smarter faster – see our blog mobile news on smartphone innovation.
This is where phone cases and battery cases need to get smart and solve real consumer problems. The best innovations not only solve the immediate problem but also have an ongoing value as needs change. This is what the i-BLADES Smartcase offers with its modular and intuitive user design. Just snap on power when you need it, snap it off when you do not. Snap on memory, then snap it off. It makes your phone modular without you having to take it apart. Many more functions coming soon.
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